Lululemon

Women’s Athletic
Run/ Hike
August. 2026

Fall/ Winter ‘27 Coldest Weather Run

The new season of women’s cold-weather apparel was an exploration of high-functioning details within the design language established by the successful capsule launched in Winter ’26. The team decided to continue producing the Polartec® Hi-Loft™ styles from the previous winter season, while expanding the offering through a special edition of the lululemon classic Ready to Rulu franchise and introducing Octa Fleece™ as a new material innovation to the line.

Beyond the material focus, the seasonal direction relied heavily on redesigning classic features found in lululemon performance apparel to produce the most on-brand clothing, with functions that take the runner an extra mile.

Products will drop in store and online at lululemon.com starting October 2027.

Insulation and Cold Weather Solves
Coldest Weather Run Moodboard

Details Defining the Design

The iconic design language has long relied on invisible details and small-but-mighty features that differentiate the brand from its competitors. It felt like it had been over a decade since these details had been updated: thumbholes felt outdated, pocketing had become standard, and details were no longer pushing the apparel forward.

This season was about focusing on the micro. Thumbholes had to disappear when not in use, watch slits would return to the line, and a winter solve was on the horizon: how to keep the runner’s face and head warm during windy, chilly months.

Thumbhole/ Watch Slit Exploration

Rulu - Opt.1
Band as cuff to create thumbhole exit

Rulu - Opt.2
Half Oval tired gusset to create thumbhole exit

Rulu - Opt.3
Gusseted dart with overlaped band to create thumbhole opening

Rulu - Opt.4
Double layered half oval gusset, stitched and stopped to create thumbhole opening

Glyde/ Octa - Opt.1
Shockcord caught in turnback sleeve hem, embroided exits on either sie of underarm seam to create exposed shockcord cinch and thumb loop

Glyde/ Octa - Opt.2
Internal knit cuff with watch slit, external sleeve bartacked and not attached to allow sleeve to be pulled back to internal watch slit

Balaclava/ Ponytail Exit Exploration

Rulu - Opt.1
Turtleneck shorter in the front longer in the back, extended to just under the nose

Rulu - Opt.2
Full Balaclava with ponytail exit, face opening on a slant, top of balaclava is paneled in instead of darted

Rulu - Opt. 3
Turtleneck longer in the front shorter in the back, small cutout for nose, bound edge for no-slip

Rulu - Opt.4
Turtleneck with wide band to finish top edge, ponytail exit and cutout for nose created in the band seam

Rulu - Opt.5
Bound turtleneck, no openin for nose, small ponytail exit hidden in binding seam

FW27 Coldest Weather Run Outfitting

Special Edition Rulu Turtleneck w/ Balaclava

Navy /

Navy / Clear Water *

Moss / Lichen *

Earthshade / Clear Water *

Lichen / Earthshade *

Clear Water / Earthshade *

*all trims, logo, wordmark, and coverstitch are in Burnt Poppy

1L Glyde / Octa Insulated Running Vest

Black/ Burnt Poppy

Navy/ Burnt Poppy

Earthshade / Burnt Poppy

Lichen / Burnt Poppy

Clear Water / Burnt Poppy

1L Glyde/ Octa Insulated Running Jacket w/ Hood

Black / Burnt Poppy

Navy / Burnt Poppy

Earthshade / Burnt Poppy

Lichen / Burnt Poppy

Clear Water / Burnt Poppy

Octa-lined Cinchable Hiking Pant w/ 2-way Zip Vent

Black / Burnt Poppy

Moss / Burnt Poppy

Earthshade / Burnt Poppy

Lichen/ Burnt Poppy

Clear Water / Burnt Poppy

Cinchable Hiking Short w/ Waistband Storage

Black / Burnt Poppy

Moss / Burnt Poppy

Earthshade / Burnt Poppy

Clear Water / Burnt Poppy

Final Sample Photoshoot