Reebok
Men’s Licensing
Active/ Lifestyle
Sep. 2023

Spring ‘24 Men’s
As we wrapped up Winter and moved into the new Spring season, Reebok’s creative direction shifted toward a more retro and nostalgic aesthetic. The brand was working to reestablish its ’90s cult following, looking back into its archives of overtly sporty aesthetics to create a fresh direction for Spring 2024.

My team developed a bright, varsity-inspired palette that paid homage to classic sporty colors while creating space for bold, oversized graphics to take center stage. Colorblocking and loud compositions became key tools in bringing the brand’s vintage identity back to life.